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Our Story

Rooted in passion.
Built for you.

Founded in 2015, My Label Beauty was born from a simple but powerful belief: every entrepreneur deserves the chance to build their own beauty brand - regardless of budget, experience, or connections.

Today, we've helped over 500 brands across the globe bring their visions to life - from solo creators launching their first lip gloss to established retailers managing millions of units annually. Our founder's deep roots in China's beauty manufacturing heartland give us access to world-class facilities, ingredients, and pricing that simply aren't available through traditional channels.

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Our story
500+

Brands Launched

2,000+

Vetted Formulas

10+

Years of Expertise

100+

Countries Served

What Drives Us

Our Values

These aren't just words on a wall. They're the principles that guide every decision we make, every day.

Radical Transparency

No hidden fees and no surprise costs. We share our pricing, processes, and progress openly, so you always know exactly where things stand.

True Partnership

We're not just a supplier - we're invested in your success. Our startup advisors, formulation scientists, and design team become an extension of your own team.

Uncompromising Quality

We refuse to cut corners at any stage. ISO 22716 and GMP certified manufacturing with multi-stage QC keeps every product aligned with high global standards.

Global Accessibility

We believe anyone, anywhere, should have the opportunity to build a beauty brand. We negotiate the lowest possible MOQs with factories so you can launch without unnecessary financial barriers.

Quality Assurance

Our Certifications

Every product that leaves our facility meets high international manufacturing and safety standards.

ISO 22716 Cosmetics GMP
Good Manufacturing Practice (GMP)
SGS Certified Facility
FDA Registered (USA)
EU CPNP Compliant
NMPA Registered (China)
Cruelty-Free Manufacturing
Halal Certification Available
Milestones

Our Journey

2015

Founded with a mission to democratize beauty brand creation for entrepreneurs worldwide.

2017

Reached 100 brand partners and expanded into custom formulation (OEM) services.

2019

Opened a second manufacturing facility and achieved ISO 22716 and GMP certification.

2021

Launched a global dropshipping network across 40+ countries and hit 200 brand partners.

2023

Surpassed 350 brand partners and launched a dedicated influencer and creator program.

2026

Reached 500+ launched brands, 2,000+ formulas, 50+ certifications, and growing every day.

"What sets My Label Beauty apart isn't just their manufacturing capability - it's the genuine care they have for each brand's success. They feel like a co-founder, not a supplier. Three years in, I wouldn't trust anyone else with my products."
Chris C.

E-commerce Director - 3-Year Partner

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