Launch your beauty brand with
zero barriers.
From Idea to First Sale in 30 Days. Negotiated MOQs. Expert Guidance. No Excuses.
We fight to remove every barrier between you and your beauty brand. We negotiate the lowest possible MOQs with factories, provide free design support, assign a dedicated startup advisor, and ensure your products are certified for global sale. Over 500 founders started exactly where you are right now.
Days to First Sale
Negotiated MOQs
Design Support
Startups Launched
Everything You Need to Become a Beauty Founder
We've eliminated every traditional barrier to launching a beauty brand. No factory contacts needed. No six-figure investment. No MBA required.
Optimized Investment
We negotiate aggressively with factories to minimize your MOQs. Production machinery has minimum fill requirements, but our deep relationships get you started at volumes far below what you'd secure going direct.
30-Day Market Entry
The fastest time-to-market in the industry. From your first inquiry to your first customer sale, we've streamlined every step to get you selling quickly.
Scale at Your Own Pace
Start at the lowest MOQ we can negotiate for your product, then scale to tens of thousands when you're ready. Our infrastructure grows with your success.
Turnkey Brand-in-a-Box
Formula, packaging, labeling, fulfillment - everything under one roof. You don't need extra suppliers, warehouses, or logistics partners.
Dedicated Startup Advisor
Every startup founder gets a personal advisor with beauty industry experience. From product selection to pricing strategy, you get expert guidance at no extra cost.
Globally Certified & Ready
All products come pre-certified for major global markets - FDA, EU, and beyond. No regulatory headaches and no surprise compliance costs.
My Label Beauty vs. Traditional Manufacturing
From Zero to Beauty Brand
Lumiere Skin
$50K/month in 4 months
Launched with 3 hero SKUs at negotiated MOQs. Smart pre-launch marketing meant the first batch sold through in weeks. Hit $50K monthly revenue within 4 months.
Start your storyPure Aura Co.
Sold out launch in 72 hours
Built pre-launch buzz with community voting on formulas. The first production run sold out in 72 hours. They now run 5,000-unit batches monthly.
Start your storyBeau Homme
$1M ARR in 14 months
Entered the men's grooming market with a custom formulation. Their patent-pending hair growth serum is now the flagship DTC product generating seven-figure annual revenue.
Start your story"I had zero experience, zero connections, and a modest budget. My Label Beauty gave me a beautiful, certified product line in 4 weeks. My Shopify store hit $50K in month one. I wish I'd started sooner."
First-Time Founder - Skincare Startup - Launched 2025
Startup FAQ
How much do I need to invest to start?
Your initial investment depends on product type and customization level. MOQs typically range from 1,000 to 3,000 pcs for private label products due to production machinery minimum fill requirements. We negotiate aggressively with factories to push these as low as possible.
What if my products don't sell as fast as expected?
We always recommend starting with a focused 2-3 SKU launch rather than a large range. By negotiating the lowest possible MOQs, we help you minimize initial inventory risk and build demand before your first order.
Do I need experience in the beauty industry?
Not at all. Over 80% of our startup founders had zero beauty industry experience when they started. Your dedicated startup advisor guides you through everything from product choice to launch marketing.
How do I choose which products to sell?
Our startup advisors analyze your target market, competitors, and audience demographics to recommend 2-3 hero products for your launch. We suggest starting focused rather than launching an entire range at once.
What's the difference between ODM and OEM for startups?
ODM (Private Label) lets you choose from our existing formulas and add your branding - fastest and most affordable. OEM (Custom Formulation) creates a unique formula exclusively for you - higher investment but total exclusivity.
Ready to become a beauty founder?
Join 500+ entrepreneurs who built their beauty brands with expert guidance and negotiated MOQs. Your first consultation is free - and your brand could be live in 30 days.